01 February 2006
An article in the Royal Society of Chemistry's flagship magazine Chemistry World caused a stir today when BBC 5 Live, the BBC website and several national newspapers picked up the story which explains why lovers' early passions subside after about 18 months when their 'lust molecules' fade.
On its front page, accompanied by a picture of Brad Pitt in a clinch, the Daily Express advertised its full inside page story about the lust molecule and the 'cuddle molecule' that replaces it to keep a relationship going.
Watch this space for a not-to-be-missed survey on the subject with an enticing prize for participation.
Scientists are beginning to make sense of romantic love through modern imaging techniques and a multidisciplinary approach. Michael Gross uncovers the method behind the madness
Sex chemistry 'lasts two years'
Scientists find how a hormone change brings about the shift from early passion to long term romance (BBC News 01 February 2006)
Passion fades after two years
Lust has a lifespan of just two years, scientists believe (Daily Mail 01 February 2006)
External links will open in a new browser window