Publicity is essential if your society and its events are going to be a success. There are many methods that you can use:
- Word of mouth
- Departmental TV Screens
- Announcements in lectures and labs
- Notice board space
- Contacting other institutions, local schools etc
- Putting it up on your web site (or the departmental web site)
Whatever method you choose, the advertising needs to be attention grabbing. One idea that can be effective is to do an advertising campaign where you run a series of posters that keep people guessing and wanting to know more (like the Gold Blend advert on TV). The RSC has event posters that you can use to publicise your event. These are included with this pack.
You also need to get the timing of your publicity right. If you advertise too early, people will forget about the event by the time it arrives but if you advertise too late, people will already have other things to do.