We are passionate about chemistry and we champion it as a force for good, fostering greater citizen awareness and engagement with the chemical sciences.
Our long term ambition is to shift the image of chemistry and raise the profile of chemists. Before we can try to do that it is critically important that we understand public attitudes towards chemistry and find out about people's knowledge, interest and engagement with chemistry. We must build our understanding of public opinion and exposure to chemistry.
We are currently working on in-depth qualitative and quantitative research to investigate public attitudes to chemistry. This will allow us to explore public opinion and the way people imagine chemistry. We aim to build evidence-based knowledge to strategically focus our public activities to maximise our efforts.
In Spring 2015 we will publish a report about public attitudes in relation to the chemical sciences. We will make all the data available and we will also work on a toolkit with recommendations on effective strategies for public communication of chemistry.