Key ingredients in a successful marketing mix


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Key ingredients in a successful marketing mix: marketing for small companies

To engage with potential business partners, employees and customers, your business needs the right sort of marketing. In this webinar, scientist and marketing expert Cynara Livera will cover the basic theories of marketing. Explore the key issues small scientific companies face when marketing their products and services, and get valuable guidance that will help your company send clear messages and target the right business.

 

If you can't attend, but you're interested in the webinar content, register anyway and we'll send you a link to the recording.

 

Date and time

3rd July 2014, 12 noon (BST) 

 

Speaker

Cynara Livera, Owner, Clearly Simply Truly Marketing Management

As a postgraduate chemist, Cynara’s early career was spent in the chemical industry, carrying out new product development at Courtaulds Research. Her roles involved working in various divisions of the Courtaulds Group and latterly Akzo Nobel. Over the years her role became much more customer focused and ultimately Cynara became a marketing manager of a small division.

Her experience includes all areas of marketing from marketing research, strategic development and price analysis through to marketing planning and communication. Cynara set up her own company, Clearly Simply Truly Marketing Management, to provide strategic marketing support to small scientific and technical companies focusing on business-to-business marketing.

 

Moderator

Benjamin Valsler, Multimedia and Online Editor, Chemistry World magazine 

Ben is the online and multimedia editor of Chemistry World magazine, producing video and podcasts to accompany the magazine and website.

Prior to joining the Royal Society of Chemistry, he was the producer of the award-winning Naked Scientists, making local and national radio programmes for the BBC, the Australian Broadcasting Corporation and Primedia in South Africa. He also made podcasts for the Science and Technology Facilities Council, the Wellcome Trust and the Engineering and Physical Sciences Research Council, as well as working closely with Rolls Royce to promote materials science.

Outside of the RSC, Ben delivers workshops on science communication, gives talks on the science in comics and is a keen photographer.

 


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