Social media: practical tools for business to business marketing

Social media icons

© Shutterstock

9 March 2016 - 12 - 1pm (UK time)




Business to business (B2B) digital marketing is being transformed by social media (your customers are using it, even if you’re not!). This webinar will highlight ways that social media can generate business leads, stay closer to customers and promote your business.


The webinar will cover:

  • • Unexpected challenges people often experience when using social media and how to avoid them
  • • Social media tools and channels businesses in the chemical science are using successfully,including LinkedIn, Twitter etc
  • • A checklist to help develop an effective B2B social media strategy for your company

By the end of this webinar, you will:

  • • Understand how social media can be used to promote your buiness
  • Know how each social channel can be used within your marketing mix, and how to develop an effective B2B social media strategy
  • • Gain the confidence to use social media for lead generation, to build your online reputation, and to stay closer to your customers

If you can't attend but are interested in the webinar, register anyway and we'll send you a link to the recording.


Date and time

9 March 2016 -  12 - 1pm (UK time)


Susan Hallam, Managing director, Hallam Internet Ltd

Susan is one of the UK’s leading digital marketing experts, working both as a speaker and practicing consultant. Previously a Senior Lecturer in Computing at Nottingham Trent University and held senior marketing roles at BT and Capital One. She is a Freeman of the City of London, and a chartered member of the IDM, CIM, and CILIP.

Hallam Internet is a full service digital marketing agency with significant experience working with clients in the life sciences, manufacturing, and B2B sectors. A Google Accredited Partner, Hallam delivers search engine optimisation, social media, online advertising, and email marketing campaigns for clients in the UK and internationally.


Benjamin Valsler, Digital editor, Chemistry World magazine 

Ben is the digital editor of Chemistry World magazine, producing video and podcasts to accompany the magazine and website.

Prior to joining the Royal Society of Chemistry, he was the producer of the award-winning Naked Scientists, making local and national radio programmes for the BBC, the Australian Broadcasting Corporation and Primedia in South Africa. He also made podcasts for the Science and Technology Facilities Council, the Wellcome Trust and the Engineering and Physical Sciences Research Council, as well as working closely with Rolls Royce to promote materials science.

Outside of the Royal Society of Chemistry, Ben delivers workshops on science communication, gives talks on the science in comics and is a keen photographer.


This webinar is brought to you by EnterprisePlus

At the Royal Society of Chemistry, we believe the chemical science industry has the power to create solutions to some of society’s biggest challenges – from climate change to beating disease. That’s why we want to invest in and support businesses, of all sizes.

EnterprisePlus is a dedicated service for micro, small and medium-sized companies. We provide tools to help you promote your business, recruit the right people and find the connections, opportunities and resources you need to grow.

Related Content

Why social media matters

7 March 2016 Careers Clinic

news image

Sites such as Twitter, Facebook and LinkedIn are ideal for building connections and finding a job, explains Charlotte Ashley-...

Chemistry World podcast - March 2014

4 March 2014 Podcast | Monthly

news image

This month, synthetic DNA bases and chemistry using smartphones

Most Commented

Sweet tear sensor could ease pain of diabetes

29 June 2016 Research

news image

New non-invasive sensor could check blood glucose levels using tears

The next generation

24 June 2016 Premium contentFeature

news image

Elinor Hughes catches up with some of the latest materials and processes in photovoltaics research