Making the most out of Intellectual Property: Using IP as a Commercial Tool

Watch this webinar by accessing the link at the bottom of this page. This is a recording of the live webinar held on 8 December 2011.

The webinar will cover the basic concepts surrounding IP, including why IP is important, the basic tools at your disposal, and how to use these in real world, day-to-day situations. 

We will cover the protection of ideas using patents, registered and unregistered designs, trade marks, copyright and know-how; where appropriate covering the procedures for registering these rights. Most importantly, we will emphasise the commercial utility of the IP tool box, and how it can be used to as a commercial tool.

Speaker

Joanna Westwood, Partner, Withers and Rogers Solicitors

Joanna read chemistry at the University of Exeter, completing a PhD before becoming a patent attorney. She is a partner at Withers and Rogers and works with general chemical subject matter. 

Joanna is a member of both the Royal Society of Chemistry and the Society of Chemical Industry. She handles chemical inventions across the entire range of this field from biochemistry to physical chemistry. 

However, she has particular expertise in the areas of electrochemistry, nanomaterials, textiles, and formulation chemistry and has worked extensively with clients in the FMCG industries.

Moderator

Michael Moore, Partner, Marks & Clerk Solicitors

Michael Moore studied biological sciences, read for a PhD in patent law and worked on IP related matters at the European Commission and Deloitte & Touche in Brussels before qualifying as a solicitor. 

Michael is a partner at Marks & Clerk Solicitors and specialises in the enforcement and commercialisation of UK and Community intellectual property rights. 

Michael has acted in multi-jurisdictional patent disputes working with legal teams in Europe and the US relating to a range of technologies, from insulin-like growth factors to RFID devices. 

On the commercial side, Michael advises clients in connection with the development and exploitation of their intellectual property rights, including due diligence, freedom to operate, negotiation support and drafting agreements.