Commercial Skills for Chemists: Market Research
Description
This module asks teams of students to estimate the market value of a number of potential projects with a chemical background. This resource contains all the information necessary to run the Market Research module, including a Tutor Guide, Student presentation, video lecture on Market Research and a guide and resources for the Chemistry Stock Market Game.
Type of Activity
Audience
Age Group
Subjects
Credits
Commercial Skills for Chemists: Market Research Student Pack
Handout
Duration : 36 pagesCommercials Skills for Chemists: ShinyTeeth Case Study
Handout
Duration : 4 pagesCommercial Skills for Chemists: Great Mistakes in Technology Commercialisation
Handout
Duration : 10 pagesCommercial Skills for Chemists: Chemistry Stock Market
Game
Commercial Skills for Chemists: Finding Out What People Want
Video
Duration : 00:35:36 time (hh:mm:ss)Commercial Skills for Chemists: What Makes a Good Commercial Invention?
Video
Duration : 00:05:28 time (hh:mm:ss)Commercial Skills for Chemists: The Differences between Features and Benefits
Video
Duration : 00:07:13 time (hh:mm:ss)Tutor guides and further information
Handout
ADDITIONAL INFORMATION
It is a good idea, but not essential that students have already completed the module on Innovation, where the case studies are introduced
Learning outcomes: Students should learn and retain the distinction between the features of a technology and the benefits it brings to its users/customers. They should understand the different types of market research (primary vs secondary and qualitative vs quantitative). They should know what is meant by business model, and market segmentation. They should also understand how to find basic market information online and via free sources, and where to find commercial research.
This resource and its components are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
