Photography
The images used for RSC will vary according to their application. In general, consumer-facing material should be as people focused as possible. Science or object photography can be used, but it should be as graphic as possible, and should use tight, interesting crops.
'Ordinary' stock photography like those shown at the foot of the page should be avoided.
Please note that the registered charity number should appear on these materials unless approved by Neville Reed or Richard Porte.
Green (lots of)
Good people imagery:
- Individual/representative
- Communicative
- People/expertise focus
- Everyday /real life
Amber (steady use of)
Good product/abstract imagery:
- Individual/representative
- Communicative
- People/expertise focus
- Everyday /real life
Red (avoid)
Poor product/people imagery:
- Anonymous
- Heavily cliché
- Literal
- Posed