A5 landscape product and services ads

The A5 landscape product ads are normally used to promote RSC products like journals and books. They are likely to be used on the back covers and on the inside pages of journals.

The vertical page grid is based on two halves above the branding strip. These adverts should always use a strong, solid background colour, with the logo reversed out. The branding strip may carry a relevant website address on the right only.

The visual feel should embrace the product that they are promoting, so, for example, should use the journal masthead typeface and relevant imagery when promoting a journal.

Body copy length should be kept to half of the available area, with the other half given over to an image. If necessary, a vertical page split can be used, but it should be avoided wherever possible.

Please note that the registered charity number should appear on these materials unless approved by Neville Reed or Richard Porte.

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