Marketing Group

This Group is one of the six Specialist Interest Groups formed when the Industry and Technology Forum reorganised in 1995. It has a long history in that it was part of the original Industrial Division soon after that body was formed.

Aims

To provide a focal point within the RSC for members to discuss, exchange ideas and learn about the marketing of chemicals, chemicals-based products and technology.
To organise lectures by specialists in marketing-related subjects, from both chemical and non-chemical industries. Topics include market size, market trends, production economics and competition.
To address other factors influencing the marketing of chemicals, such as environmental issues and changes in health and safety legislation.
To encourage and support the interchange of information, knowledge and opinion between individuals and groups engaged in all aspects of the marketing of chemicals throughout the world.
To arrange conferences and meetings covering a wide variety of marketing issues within the chemical and allied industries, including petrochemicals, paint, adhesives, pharmaceuticals, textiles, food and beverages. Previous meetings include: What exactly is a Business Strategy?, The chemistry and marketing of chocolate, and New marketing tools for scientific instrumentation in the laboratory.