This program is designed both for people who are new to advertising and promotion issues, as well as those who have been involved in this area for some time. It is designed to provide a basic understanding of how the regulatory and legal environment has evolved and affects the marketing and promotion of pharmaceuticals. It also provides practical, day-to-day guidance on what can be learned from the latest FDA enforcement actions, and how companies can do their jobs better. This year's program focuses on enforcement by the three centers within FDA that regulate drugs, biological products and veterinary drugs, direct-to-consumer advertising, state regulations, and the oversight of off-label issues by the Office of Inspector General and Department of Justice. The session also will explore the latest innovations in the use of the internet for product communication.
21st Annual DIA Conference on Marketing Pharmaceuticals in a Time of Change
23 - 25 February 2009, New York, NY, United States
Introduction
Venue
New York Marriott Marquis Hotel
New York Marriott Marquis Hotel, 1535 Broadway, New York, NY, 10036, United States
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Organised by
Drug Information Association
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