Tip 5: Think analytically
There’s no one-size-fits-all strategy for promotion. A lot depends on you, your audience, the topic of your article and the field you’re working in.
Identify which methods of communication generate the most attention.
Use trackable links to find out where your readers are coming from, and keep an eye on your articles’ views, downloads and citations. Altmetrics are also extremely useful in tracking the immediate and uncited impact of your work based on the attention your article receives from blogs, tweets, news articles and other media.
Not sure how to generate trackable links or analyse altmetrics? Kudos can help. Find out how to easily measure, monitor and maximise the impact of your published work.
Keep checking on how well your articles are performing and be prepared to adjust and finesse your strategy, perhaps by using different channels. Once you know which communication tactics are working (and which aren’t) you can use your time and energy in the most effective way.