Colour psychology at a glance
While utilising the colours of your brand is a helpful starting point, that’s not to say you can’t get creative and experiment with other colours where appropriate. Remember at school when you were taught that certain colours could be used to convey certain emotions in your writing? Well some of that basis still rings true when applied to the realm of event spaces. Some typical examples include:
Used to convey love, passion or anger. It is also used to encourage hunger, which helps explain why so many fast-food restaurants incorporate the colour into their branding and restaurant space!
Peacefulness, trust and calmness are all associated with the colour blue, which is why it’s often used when conveying reliability. You’ll find events such as financial conferences often incorporate the colour blue, as well as any business or event that is legal related.
It’s the most common colour found in nature, which is why it’s a common choice for any event focused on the outdoors, health or sustainability.
On the other hand, purple is one of the rarest colours found in nature, hence why it's often used to express rarity and luxury.
Simple and minimalistic, the colour white is also utilised in event spaces to help make them feel bigger – just be careful not to use too much or risk making the space feel empty.