Top tips for alcohol free events
For those looking to incorporate more non-alcoholic options in events, here are a few of our top tips to help you get started:
Make them visible
In order for people to feel included, your alcohol-free options need to be just as visible as all your other options – the worst thing you can do is make guests have to ask what non-alcohol options are available because they aren’t visible on the menu or at the bar itself.
This is especially true if you are offering food packages as part of your event – ensuring there are drinks options that are also alcohol-free helps people feel there are options for them and avoids them feeling like a burden if they need to ask for something that isn’t part of the package itself.
Have a good amount of choice
Events should avoid offering the bare minimum when it comes to alcohol free options – people expect more than Coca Cola or Lemonade as an option! Alongside alcohol free beer and cider, events can also get creative with mocktails – and for good reason, 78% of event professionals said a greater emphasis should be placed on serving interesting mocktails.
Here at the Royal Society of Chemistry at Burlington House, alongside our regular alcohol-free options, we offer homemade raspberry lemonade, as well as a cloudy apple and elderflower fizz. Both are made onsite and served daily so those who choose not to have alcohol always several different choices available to them too.
Presentation is important
Even though there isn’t any alcohol present, guests still want their drink of choice to feel special, which is why presentation is so important. People want the same experience as everyone else, so consider how you can help those not drinking alcohol feel special too. What glass are you serving the drink in? How is it being presented? Does it have a special garnish to finish or similar?
Setting the right price
Guests expect quality, but quantity is just as important, especially when it comes to price. With alcohol being the main factor that drives up the price of drinks, you’ll have a difficult time selling non-alcoholic versions of famous drinks for the same price as their alcoholic counterparts. Either set a more realistic price point or prove to your guests that the drink is worth the money without the alcohol by ensuring it’s a unique drinking experience they can’t get anywhere else.