As we work to advance excellence in the chemical sciences for the benefit of science and humanity, it’s critically important that we understand and measure people’s interest in and engagement with chemistry.
While there is extensive literature about the public image of science, there’s little data specifically on chemistry. To unlock new insights we commissioned the social research company TNS BMRB to research current public attitudes, awareness, interest and engagement toward chemistry in the UK. Our study included a number of qualitative workshops and a nationally representative face-to-face public survey. Read about our research on the Nature website.